New Balance x Raheem Sterling

This project was a dynamic mix of animation and illustration created to support the launch of a new New Balance product in collaboration with Raheem Sterling. The work combined bold, stylized visuals with fluid motion design to celebrate Sterling’s unique personality and playing style, while also highlighting the energy and magic of the New Balance brand. From striking illustrated portraits to fast-paced animated sequences, the collection was designed to feel fresh, vibrant, and culturally resonant. Capturing both the spirit of the athlete and the excitement of the launch campaign.