PUMA: The Brave & Bold

This campaign centres around bold, high-impact illustrations created to launch a new Puma kit for Manchester City. The visuals were designed to feel powerful and contemporary, blending sharp character portraiture with expressive textures and backgrounds to amplify the energy of the team and its culture. Each illustration captured the personality of the players while spotlighting the iconography details of each kit, ensuring the artwork felt both authentic to the sport and striking as standalone creative. The result was a visually arresting collection that helped drive excitement and visibility around the kit release.